New Balance

New Balance

New Balance

//Project Year
3.3.2019.
//Client
New Balance on behalf of Social Chain
//Location
London, UK
HEADLINE BRIEF//
A styling collaboration between JD Sports and New Balance Shoes to launch the Fresh Foam Cruz trainer ahead of the London Marathon.
DELIVERABLES//
30sec social advert

On behalf of ‘Social Chain’, we developed a creative that had to play on the idea of running.

Therefore it only felt right to explore the brands culture of streetwear, estates, and underground grit, which naturally lead to the concept of an illegal street race. The idea required some major production such as closing down a London tube station for several hours but all worth it for the shot.

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