Nokia was supporting Stormzy in creating his vision and briefed us to create a short meaningful concept that empowered people at home to unite together. On behalf of Social Chain we decided to speak to individuals from all walks of life and ask them one simple question... What do you Unite For?
The outcome was powerful, it was no longer a promotional video for stormzy, but a relatable movement for people who had suffered hardship in 2017 from events such as Grenfell tower, and the Manchester Arena attacks.
The asset achieved:
Is the most liked video on Nokia's page over the past 2 years.
And received a 99.75% positive sentiment analysis.
This promotional activity aided the launch of Stomzy’s hit single ‘Blinded by Your Grace Part ||’ which now sits on youtube at 22 Million views.