On behalf of Social Chain we wanted to take their yearly Superdry Jackets brand video, on a message of empowerment and individuality and make it more inclusive than ever before.
Championing the people who say f*ck you to the weather. Come rain or shine, wind or snow. They don’t let the elements dictate their lives.
They grab their jackets and go.
The video series we produced delved into 8 of these moments, and only used the sound design of the element which allowed us to showcase the product in a real life environment.
One that real people can relate to, because they live it every day.