The Vamps

The Vamps

The Vamps

//Project Year
May 2019
//Client
The Vamps / Universal Music Group / Prestige Managemen
//Location
Harrogate, UK
HEADLINE BRIEF//
To produce an uplifting and energetic live performance 60sec recap video of The Vamps' Four Corners Tour show.
DELIVERABLES//
1 x 60sec Hero Video & 20 Stills

The project focused on the use of engaging digital content to target their predominantly young, 12-23 target market over social media, that gets behind the scenes of the lads before and after their memorable performance. The focus was to follow their individual characters and give fans a glimpse of what it's like before they take to the stage.

Results

The content was shared across the group and individuals social channels totalling a combined following of 6.9 million on Instagram alone.

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